• If you use a dark colored background, then your font should be a lighter color.

• Use clear language

• Make sure you spell everything correctly

• Stick to 2 or 3 basic colors for a page

• State your purpose

• Create color headings

• Background does not interrupt the text

• Text is big enough to read, but not to big

• The hierarchy of information is perfectly clear

• Columns of text are narrower than in a book to make reading easier on the screen

• Navigation buttons and bars are easy to understand

• Navigation is consistent throughout web site

• frames, if used, are not obtrusive

• A large site has an index or site map

• Make your links obvious, and easy to find.

• Buttons are not big and dorkey

• Avoid page fade-ins

• No "Under Construction" signs

• Every graphic has an alt label

• Every graphic link has a matching text link

• Graphics and backgrounds use browser-safe colors

• Don't use pictures over 600 x 400

• keep your tables under 100% of the width of the page

• Animated graphics turn off by themselves

• Link colors coordinate with page colors

• Links are underlined so they are instantly clear to the visitor

• Pages download quickly

• Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text

• Avoid clichés

• Get to the point

• Split your information into logical sections

• make sure your starting page is attractive and well laid out

• Try to have a consistent theme throughout the entire site

• Try to use colors, styles and fonts that complement each other

• Creative use of icon make give the site "style"

• Don't run the text of your web page to the very edge of the screen

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